Twitter + Festival = Twestival
Thursday, March 25, 2010 people around the world came together offline to benefit education in Twestival. Cities, schools, and volunteers worldwide hosted fun local events to raise awareness and money to benefit education projects around the world, including efforts in Haiti. Twestival Global had this to say about choosing education as the cause, “Education is a global issue and we will continue with our original vision to support projects internationally.”
Funds specifically benefited @Concern Worldwide, an international humanitarian organization transforming the lives of the world’s poorest, most marginalized children through access to education.
“72 million children in the world do not have an opportunity to go to school… This is an issue that involves many different elements; hunger, water, teacher training, building of schools, etc. We hope to use the power of our global event fundraising and social media influence as a vehicle to give people insight into this cause on a deeper level.”
Social Media + Social Good = Rapid Social Change
The first Twestival Global was held on February 12, 2009 in 202 international cities to support @charitywater, an organization working to bring clean and safe drinking water to people around the world.
- 1,000 volunteers + 10,000 donors = $250K+
- 250K+ = 55 wells in Uganda, Ethiopa, and India = clean and safe drinking water to over 17,000 people
In September, 130 cities participated in Twestival Local raising a total of $450K for 135 local charities. This would not have been possible without the use of social media tools such as twitter to efficiently mobilize and empower volunteers.
100% of Twestival Funds Benefit Project Costs
Cities and schools hosting a Twestival selected an area of education to support. “For as little as $28 they can provide the uniform, books, pencils, and paper a child needs to attend one year of school.” Money will be used for material purchases like curriculum, desks and pencils as well as project costs such as the construction of schools, the rehabilitation of classrooms, water and sanitation in schools, and much more. Money will not be used for administration, overhead, etc.
How to Get Involved
To sponsor a local event, contact an organizing team directly or contact the global team to be connected with a local team.
Follow @twestival on twitter for updates.
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